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Although Eversave offers can drive traffic to a business, unless the number of coupons offered is capped, the offer can overwhelm a small business. Additionally, some businesses report mostly one-time buyers rather than sales that turn in to repeat customers. In , the U. What types of services are available to individuals? To businesses? To charities and nonprofit organizations? Prepare a 5- minute presentation of your findings.

The list of services provided at www. Services provided to businesses include electronic submission of tax returns, links to compliance and enforcement information, and taxpayer advocate services.

Services provided to charities and nonprofit organizations are similar to those provided to businesses. Services provided to students include links to an interactive tax education program and information on education credits and student loan interest. Student lists will vary and should include specific services for each category of client.

Why are IT resources described as a commodity? Which component of an information system is most critical to success in growing and transforming the business? A commodity is a product for which quality is the same no matter who produces it. Examples are milk and paper.

The price of a commodity fluctuates depending on supply and demand. Nicholas Carr suggests that IT resources have become so commonplace that their strategic importance has diminished, and they have become an infrastructure commodity, much like electricity. Information technology resources that are used to run the business generally fall into the commodity category where price competition is fierce.

Consequently, organizations can avoid wasteful spending for these systems and get the best value for the lowest cost. Although many technologies are commodities, the ability to extract their value requires human imagination. Innovative business practices, new products and services, and changed processes come from talented people who know how to leverage information technology.

According to the Computer History Museum www. Since then, several billion PCs have been sold under various brand names. Work in a small group with classmates to analyze and describe the personal computer industry using the five competitive forces model.

Students should be able to provide a brief analysis that describes competitive rivalry as high due to little differentiation in PCs, supplier power that comes from the lack of substitutes for their input product and the cost associated with changing suppliers, and buyer power that comes from customer price sensitivity and the low cost of switching to another PC. The threat of substitutes is relatively high because it is easy for customers to switch to alternate products such as laptops, notebooks, and netbooks.

The threat of a new entrant in this industry is relatively low due to barriers to entry such as acquiring necessary inputs from key suppliers. Work in a small group with classmates to discuss how information technology plays a role in the competitive environment of your college or university.

How do you describe the competition to attract and retain students? How do you describe the threat of substitutes in higher education? How does the threat of substitutes affect supplier power in education? At a minimum, students should provide a list of ways that IT is used by their college or university to attract and retain students and discuss the competitive environment of their school.

The threat of substitutes in higher education includes programs provided by community colleges and technical schools, as well as online degree programs offered by traditional and virtual universities. As students have more choices, supplier power for institutions of higher education is reduced.

Solutions to Application Exercises The business has 12 full-time employees. Jay has asked you to create a spreadsheet from the data in Figure to calculate average IT spending so that it can be compared to the retail industry average.

What is the average IT spending in the retail industry? What is the average IT spending per employee in the retail industry? How much would Jay need to increase spending in order to match the retail industry average? The average IT spending in retail is 1. Access Application: Telethon Call Reports The volunteer coordinator of the Downtown Emergency Shelter has asked you to use the information provided in Figure to create an Access database.

You can download the Excel file called Ch02Ex02 and import the data into your database. Your instructions are to create two tables donors and volunteers and prepare a Phonathon Call Report for each volunteer. Students should produce an Access database with two tables by importing data from the Excel file named Ch02Ex Students should create a query to produce the Phonathon Call Report.

The query includes two calculated fields: average contribution per employee and target contribution per employee for the current year. Set the format for both fields to currency in the Property sheet. Perform a five forces analysis of the online gaming industry. What are the implications of the five forces analysis for GameStop?

The purpose of this question is to have students apply a framework from the chapter to the case. A five forces analysis provides an idea of whether or not an industry would be attractive to enter.

In the online gaming industry, entry barriers are reasonably low implies that industry is not attractive , because all that is required to enter the industry are developers to program a game and a website to publish the game.

Internal rivalry is increasing implies that industry is not attractive with multiple providers of online gaming. Buyer power is low implies that industry is attractive , because buyers are individual consumers and no consumer wields undue market power.

There is some supplier power implies that industry is moderately attractive , because there may be a limit to the number of talented developers available for hire. This five forces analysis suggests that the online gaming industry has low to moderate attractiveness. It is not necessary for students to arrive at this suggested answer, instead it is more important for students to get experience in performing and drawing implications from a five forces analysis.

What role have information systems played in the five forces you identified? Building from the five forces analysis in the previous question, IS plays a key role in at least three of the five forces. For example, one reason that barriers to entry are low is because online distribution reduces the barriers to entry.

A game publisher does not require physical logistics to distribute games to retail locations, the publisher can simply distribute directly to consumers via the Internet. One reason that substitutes for online gaming are high is that the target demographic can use online social media another form of entertainment at no cost.

One reason that internal rivalry is increasing is because existing retailers such as GameStop are adding online channels. It is not necessary for students to develop this precise analysis, instead it is more important for students to understand the relationship between IS and strategy. How has GameStop used information systems to compete more effectively?

The purpose of this question is to have students understand how firms can incorporate IS as part of their strategy.

GameStop acquired an online gaming company to embrace online gaming as a substitute for offline gaming and to enter that segment of the industry. Firms can use IS as a tool to implement their strategies. What other strategic actions will GameStop need to take to protect its business? The purpose of this question is to have students understand that IS are only one component of strategy, and that organizations need to integrate IS together with other components to successfully execute a strategy.

End-of-book comprehensive case NEW! Extended coverage of the Internet of Things has been added throughout, discussing the explosive increase in connected devices and the data they manage. Chapter 3 has been updated to introduce recent technologies and trends in enterprise architectures. Focuses on reaching all students and showing clearly where the knowledge of information systems skills can take them The Human Element in Information Systems: A fresh perspective on introductory information systems combines comprehensive, up-to-date coverage with a stronger focus on the human element in businesses, nonprofits, and other organisations.

All the major topics are covered in a rigorous way, and enriched with probing discussions about the roles people play in building, shaping, implementing, and sometimes obstructing information systems.

Reaching a Changing Student Body: The text draws on examples and settings designed to resonate with the growing number of women, minorities, international students, online students, and nontraditional studies who enroll in this course. Changing Student Roles: This text recognises that while some students will become information systems managers, many more will enter professions as consultants, business analysts, accountants, marketing professionals, talent development specialists, volunteers, virtual team leaders, forensic experts, legal advisors, and project managers, while also introducing emerging professions, such as data scientists.

New to This Edition. The Federal Government IT case has been updated with recent examples and data and discussion of changing strategies to manage the immense portfolio. Revised Learning Catalytics questions — With Learning Catalytics, you can generate class discussion, customize your lecture, and promote peer-to-peer learning using real-time analytics. Team names are no longer case sensitive. Through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retentions, and supporting subject-matter mastery.

Also available on mobile devices. Instructors can now remove questions from Dynamic Study Modules to better fit their course. Table of Contents 1. Information Systems and People. Share a link to All Resources. Instructor Resources. Websites and online courses. Other Student Resources. About the Author s. Relevant Courses. Sign In We're sorry! Username Password Forgot your username or password?

Sign Up Already have an access code? Understand the far-reaching implications of information systems The Ethical Factor , a special feature in each chapter, explores timely ethical issues such as corporate responsibility in extended supply chains or the ethics of massive surveillance and collection of big data by governments and corporations.

Examples throughout the text of how information systems play a key role in globalization show students first-hand instances, such as how Baidu captured the search engine market in China or how Idea manages a global supply chain. Throughout the text, students come to understand the close links between competitive business strategies and information systems and develop an awareness and a new appreciation for the fierce business competition they see around them as they look at online ads, privacy policies, social networks, and their own smartphones.

Dynamic content designed for the way today's students read, think, and learn brings concepts to life Videos and interactives integrated directly into the author-created narrative keep students engaged as they read through each chapter. Embedded assessments such as quizzes and concept checks afford students opportunities to check their understanding at regular intervals before moving on.

Assessments in Revel let instructors gauge student comprehension frequently, provide timely feedback, and address learning gaps along the way. The Revel mobile app lets students read, practice, and study — anywhere, anytime, on any device.

Content is available both online and offline, and the app syncs work across all registered devices automatically, giving students great flexibility to toggle between phone, tablet, and laptop as they move through their day.

The app also lets students set assignment notifications to stay on top of all due dates. The Revel audio playlist lets students listen and learn as they go. The writing functionality in Revel enables educators to integrate writing — among the best ways to foster and assess critical thinking — into the course without significantly impacting their grading burden.

Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion. Essays integrated directly within Revel allow instructors to assign the precise writing tasks they need for the course.

Highlighting, note taking, and a glossary let students read and study however they like. Educators can add notes for students, too, including reminders or study tips. Superior assignability and tracking tools help educators make sure students are completing their reading and understanding core concepts The assignment calendar allows educators to indicate precisely which readings must be completed on which dates.

This clear, detailed schedule helps students stay on task by eliminating any ambiguity as to which material will be covered during each class. When they understand exactly what is expected of them, students are better motivated to keep up.

The performance dashboard empowers educators to monitor class assignment completion as well as individual student achievement. Actionable information, such as points earned on quizzes and tests and time on task, helps educators intersect with their students in meaningful ways.

For example, the trending column reveals whether students' grades are improving or declining, helping educators to identify students who might need help to stay on track. With single sign-on, students can be ready to access an interactive blend of authors' narrative, media, and assessment on their first day. Flexible, on-demand grade synchronization capabilities allow educators to control exactly which grades should be transferred to their LMS Gradebook. Revel is built for digital learning, but we've got you covered if you need print, too Revel gives students everything they need in an integrated digital learning environment.

But if students need a loose-leaf print reference to complement their Revel experience, they can purchase one from within their Revel course at any time.

Check out the preface for a complete list of features and what's new in this edition. New to This Edition. Provide up-to-date examples and references in a rapidly-changing field All chapters and case studies have been fully updated with current information and sources, including: The Facebook case study incorporates recent events, such as efforts to combat fake accounts and hate speech.

Business intelligence, analytics, artificial intelligence, and robotics are covered more completely. Development of a digital presence , including websites, social media, and mobile apps is now a key part of the text.



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